Have you been thinking about setting up a permanent stand at your local farmers’ market? If so, I have some things to tell you.
Farmers’ markets are a great way to sell your goods, but they also come with their own challenges — especially if you decide on getting a permanent farmer’s market stand rather than just renting space in one of the market’s vendor stalls.
In this post, we’ll go over all the pros and cons of getting a permanent stand.
A permanent stand is wonderful if you’re successful. People will remember you and come back, which leads to more loyal customers.
You can put up signage and use social media to your advantage, as well as have a website that people can check out while they’re away from their computers at home.
It can be hit or miss.
Should you get a stand at the farmer’s market? It’s a gamble. You could lose money or you could make money, so it really all depends on your preparation and how much time and effort you’re willing to put into it.
The biggest downside to having an actual stand is that you’ll need to find your own location, which isn’t always easy.
If someone else has already reserved the space for their own produce stall, then there’s nothing else left but for them to take yours as well—and that can be hard on your bottom line!
Another disadvantage of having a physical presence at the market is that if it rains (or gets too hot), no one will show up anyway—and then what happens? Your hard work goes down the drain like yesterday’s rainwater from those clouds above us all…
Stands are expensive.
The cost of a stand is not just the price tag, it’s everything that comes with it. You’ll have to pay for insurance, maintenance, and electricity.
You’ll have to hire someone to help you build it or maintain it when needed. The cost of cleaning and storage of your product can add up quickly as well!
Takes up a lot of space
If you’re getting a stand, you need a lot of space to set up and take down your stand. If the farmer’s market is in a small town or neighborhood, it may be difficult for you to find enough room to set up your stand.
Even if there are plenty of open spaces, you still need to be able to move them without damaging anything or anyone.
If this is not an issue for you, then having your own stand might be the best option for selling your products at the farmer’s market—but if not, consider using crates or barrows instead!
If you’re new to the markets, or if you’ve been doing them for a while but haven’t had much success, a permanent stand might not be the best option. If it’s hard to get one and they are expensive, then it might be better to use crates or barrows instead.
On the other hand, if your farmers market experience has been profitable and successful, having your own permanent stand is worth looking into. The benefits include:
- Your presence will look more professional
- You can make even more money than with crates/barrows because customers don’t have to wait in line at each stop–they just grab their food from the front of your stand as they pass by (and hopefully buy something).
- You’ll be able to use one location over multiple markets throughout the year–meaning that if something happens at one market where you usually set up on Fridays (like rain), then no big deal–you’ll still have another location where customers can find fresh food!
A stand at a farmer’s market isn’t cheap, but it could be the best thing for your business. It’s true that you’ll have to give up some of your freedom, but the pros definitely outweigh the cons.
First, though, let’s look at why you should get a stand at all:
- You are guaranteed access to customers who shop at farmer’s markets in general—not just those who happen upon your table alone (though these people might end up becoming regular customers).
- You can also attract new customers by having an attractive display and providing information about how and why heirloom tomatoes are better than regular tomatoes (or whatever it is that you grow).
- The location will attract people who may not otherwise come into town on that day because they don’t live close enough or don’t know about the market until they see it on their way home from work. So while this is technically still a “location-specific” audience, they didn’t come there intentionally—they just happened upon it!
In conclusion, there are pros and cons to both types of stands. A permanent stand is wonderful if you’re successful, but if you aren’t then it can be a huge flop. If you’re looking for something quick and easy then crates or barrows might be the better option for you.